(illustration by Katie Walmsley) It's funny because when you say the words 'market research', people tend to think about a woman with a clipboard who asks you about the last time you ate a digestive biscuit. And that is what it is sometimes. When I got my first and only real job back in the late nineties I'd never heard of market research. I applied for the job because it mentioned 'travel', the website looked cool (my Dad said it looked like the website of a 'cult' but that'