(illustration by Katie Walmsley) It's funny because when you say the words 'market research', people tend to think about a woman with a clipboard who asks you about the last time you ate a digestive biscuit. And that is what it is sometimes. When I got my first and only real job back in the late nineties I'd never heard of market research. I applied for the job because it mentioned 'travel', the website looked cool (my Dad said it looked like the website of a 'cult' but that'

(Image of me starting out in market research back in the day) So for ages I've stopped and started when it came to having my own website. I spend a lot of time working on Selfish Mother and The Hotbed Collective and I kind of questioned whether I needed a site myself. Then people kept asking me WHAT DO YOU DO? And I quickly realised that it wasn't clear what I did (not even to myself really) so I've put a pretty damn BASIC thang together just so I can give some sort of cohere